What does it really take to build a meaningful watch brand, and how do luxury watch dealers actually navigate the business behind the scenes? In this episode of On Time, presented by Miami Watch Club, I sit down with Yoni (Head of Watches at Material Good) inside their stunning Miami Beach space to uncover the truths most collectors never hear. From the emotional side of collecting to the hard realities of margins, pricing strategy, and retail partnerships, this is a deep dive into the modern watch ecosystem. Captured at Material Good Miami Beach, we explore: - Why watches become “forever objects” in a disposable world - Yoni’s journey from marketing to Head of Watches - What it actually takes to be a watch dealer today - Product roadmaps, pricing, margins & retail networks - How independent watch brands exploded - Social media fatigue & modern collector psychology - The importance of empathy in luxury retail - JAY-Z’s influence on watch culture - The Cartier collaboration he’ll pass down to his kids A conversation for collectors, dealers, and anyone curious about the evolving world of fine watchmaking.