In this episode of On Time, Lex Borrero and CJ sit down with Miami Watch Club member Shelby, also known as J.W Foster, a collector and author whose perspective on watches goes far beyond the surface. Shelby shares the story behind his writing, including a novel inspired by a watch-centered journey through Geneva, where a De Bethune-wearing character becomes the focal point of a larger narrative. From there, the conversation opens up into how storytelling, creativity, and personal taste influence the way he approaches collecting. Throughout the episode, we explore Shelby’s collection, why certain pieces resonate more than others, and how his mindset has evolved as he’s gone deeper into the world of watch collecting, from early influences to developing a more intentional and personal approach. New episodes of On Time drop every Thursday featuring collectors, designers, and voices shaping watch culture. Only 30% of you are subscribed. Join The Fam to stay tapped in!