In this episode of On Time, Lex Borrero sits down with IWC’s Creative Director, Christian Knoop, for a deeper look into the thinking behind one of the most design-driven brands in the industry. But this conversation goes beyond new releases; it’s about understanding how design, engineering, and emotion come together to shape the future of watches. From his early obsession with building and creating, to leading the design language behind IWC’s most iconic pieces, Christian breaks down how the brand balances heritage with innovation, and why that balance is harder than it looks. We also get into IWC’s latest releases from Watches & Wonders 2026, including a closer look at a watch designed specifically for space, challenging the idea of what a “space watch” REALLY is. Filmed on the ground in Geneva, this is a rare look inside IWC during one of the most important weeks in watchmaking. And by the end, you might start to question everything you thought you knew about watches built for space. New episodes of On Time drop every Thursday @7:30PM EST #watchesandwonders #iwc #iwcwatches #watches