Every watch collector remembers the first watch that made them stop and stare. But building a collection isn’t about buying the most watche, it’s about buying the right ones. In this episode of On Time, Lex Borrero, CJ, and Alex Gort, co-founders of the Miami Watch Club, sit down to talk about the journey behind building a meaningful watch collection. From the watch that first sparked Alex’s obsession to the Rolex GMT-Master II, Omega Speedmaster, Panerai, and Grand Seiko, the conversation explores the lessons that shape every collector over time. Along the way, they discuss one of the biggest mistakes new collectors make: settling for several inexpensive watches instead of saving for the one they truly want. They dive into the realities of buying from authorized dealers versus the secondary market, how to know when a watch is worth the investment, and why collecting should always be driven by passion, not hype. The conversation also goes behind the scenes of the Miami Watch Club, how a simple idea between friends became one of the fastest-growing watch communities, and why the friendships built through horology have become just as valuable as the watches themselves. Whether you’re shopping for your first luxury watch or refining a collection years in the making, this episode is filled with honest advice, collecting philosophy, and stories that every watch enthusiast can relate to. In this episode: • How the Miami Watch Club was founded • Why buying your dream watch first can save you money • Rolex GMT-Master II, Omega, Panerai & Grand Seiko discussions • Authorized dealers vs. the secondary market • The psychology behind luxury watch collecting • Why community matters more than the watches themselves • Advice for first-time and experienced collectors alike If you enjoyed this episode, subscribe for new conversations every week featuring collectors, industry leaders, independent watchmakers, and the stories shaping the world of horology. #Rolex #Omega #GrandSeiko #Panerai #WatchCollecting #LuxuryWatches #WatchCollector #Horology #watches