What makes Hublot different from every other luxury watch brand? In this episode of On Time: A Collector’s Journey, we sit down with Hublot CEO Julien Tornare during Miami Art Basel to talk about the real DNA of the brand from the disruptive Big Bang and the “new watch, Hublot” Jay-Z moment, to the future of materials, community, and the modern collector. Julien breaks down: - Why Hublot, at just 45 years old, can innovate faster than century-old brands - How mixing gold + rubber went from “Swiss watchmaking crime” to industry standard - What’s coming next in ceramic, sapphire and new proprietary materials - The challenge of following a massive hit like the Big Bang in public perception - Why Hublot focuses on emotion, experience and community over utility - How he leads a 1,000+ person team while keeping a startup mindset inside a luxury brand For collectors, we go deep into what defines a Hublot owner today: - People who don’t want the same watch as everyone on the plane. Entrepreneurs, trend-setters, and buyers who use their wrist as a statement: “I’m not here to follow.” We also talk: - The 20th anniversary of the Hublot Big Bang - Plans for Hublot’s 50th anniversary and a concept that could “change the perception of time” - The role of independent watchmaking collaborations - Why community-driven ecosystems like MIA Watch Club are the future of luxury Like, Comment, And Subscribe for more!